The future of the media

In the beginning man created the BBC and man saw what he had made and it was good. But quarter of a century later and the BBC is no longer alone on our television screens. Marie Kemplay asks in the digital age what is the future for the original analogue channel?
Turn on your TV and you can choose from hundreds of channels, and although at any given time about 70% are showing Top Gear re-runs or home decoration programmes we, needless to say, still have a lot more choice than when we had just five channels. In this environment the broadcaster which was founded with the duty “to inform, to educate and to entertain” seems to be losing its way.
In the past few weeks the Ross/Brand fiasco seems to have highlighted just how vulnerable the BBC’s position is. Being attacked from all directions from an older generation for caring too much about being ‘edgy’ and not catering to let’s say more ‘refined’ tastes and the younger generation criticising them for caving in to pressure from people without a sense of humour. MPs have also been having a field day in Parliament over this. For example just listen to Liberal Democrat MP Phil Woolas: “I think once again the BBC have demonstrated that it is one law for its highly paid stars and one law for everyone else. When we are forking out millions of pounds of taxpayers’ money on presenters, the least we can expect is a level of propriety commensurate with what the public considers decent.”
One of the most contentious issues is of course Ross’ hugely inflated salary of £1.8m which literally as Ross - so frequently loved to point out – came at the price of 1,800 journalists, who were made redundant last year. It begged the question if providing edgy entertainment is seemingly more important than news programmes how is the BBC still able to justify its public service funding?
It seems in its quest to be the ‘everyman’ of British television, the BBC has lost touch with exactly who its target audience should be. In the digital age broadcasters such as Sky have a very distinct advantage in that it does not have a prescribed public service remit and is freer to court the rapidly changing tastes and habits of its viewers.
Both Sky and the BBC are currently foraying into High Definition television. The obvious benefit with the BBC is that if you have all the right HD equipment you have to pay no extra charge. However with Sky you must pay an extra subscription but you also get far more HD channels for your money such as sky films, Sky Sports and Discovery Channel as well as BBC HD.
Another point is that in recent years people have increasingly wanted to watch television more flexibly. It is now completely the normal to watch programmes on the computer rather than television screen. Recognising this, last year the BBC launched iplayer, a hugely successful online viewing platform. Sky has recently announced it will follow suit and although the details are not yet confirmed Sky have said it will show favourite programmes from its favourite channels. Sky Player will be available to everybody regardless of whether you currently subscribe to Sky or not, and although you will have to pay a fee, what most people are quick to forget is the BBC is not free, currently costing £139 a year, somehow I doubt that Sky Player will cost that much.
It seems likely in the future the BBC will be forced to stick to a more ‘public service’ role, i.e focus more on educational programming such as news and documentaries if it is to retain its license fee funding in a world where there are hundreds of channels providing entertainment. However I hope it is not forced to abandon entertainment altogether where would we have been without the likes of Fawlty Towers, Little Britain and Yes Minister, it will be black day indeed when the BBC is forced to abandon comedy. As for Sky I think it will continue to do what it does best, provide great sports coverage, great movies and the next generation of quality American television a la ’24’ and ‘Lost’ – and to boot probably all of the above in glorious High Definition quality.
Something to bear in mind though is what will happen if Channel 4 gets its wish and is given Public Service funding, now that would completely change the landscape of broadcasting in the UK.







