Sky announce new ‘HD Campaign’
Back in the good ol’ days
Clobbering the television with a fist and skirting about the living room with an aerial, attempting to plot its electromagnetic potential are vivid recollections that I have of my time as a student.
As best the picture displayed on our fifteen year old wooden box was a fuzzy blur, with weathermen and news announcers flickering in and out of focus; coloured with a similar green hue to the animated character Shrek. At worst the picture would disappear completely into a black and white snowstorm as my housemates and I growled angrily away on the sofa.
Fast forward a decade and I have no idea as to whether or not that television is still chugging away – although I am rather sceptical. What I do know, is that with the advent of high-definition or HD television, even tightly hinged students’ wallets s should be tempted to cast their television punching days to history.
Sky announced at the end of last week that they are planning to increase their HD content and cut subscription prices to their flagship service. It all sounds a little convoluted, so in layman’s terms it means that you can snatch a cheaper digital deal for unparalleled crystal clear broadcasting quality. Sweet.
‘There’s a lot of changes coming,’ Sky announced expectantly, stating their hope to launch ITVHD in the near future. The prices are dropping too – with a £10 per month HD subscription fee being banded about a number of websites with a certain amount of alacrity.
Currently amongst the clump of high-definition channels, you can find Sky Sports HD, Sky One HD, Sky Movies HD, BBC HD, Sky Arts HD and the History Channel HD. The picture quality on HD is as sharp as a tiger’s tooth and the array of vivid colours and clear definition of animate objects is four times better than you’ll receive from the standard television signal.
Sky have already forged a reputation as the leading provider of high definition television and a spokesman mused recently that a re-launch of the HD programming guide (EPG) was a subtle augury of what was to come. ‘The EPG re-launch is just the first phase of a really good push on HD.’
