The High Definition Generation

You’ve seen all of the advertising, but what actually is HD television? Marie Kemplay cuts through the jargon on our behalf.
Even speaking as a complete technophobe I must concede that HD television is pretty spectacular, the vivid colours and clarity is really impressive. And the good news is that media regulators, Ofcom, have announced that the next world cup in 2010 and the 2012 Olympics will be broadcast in HD. Imagine seeing Fabio Capello’s tears (of joy or shame) in all their glory.
Although you may think the quality of TV you can get from a decent television set and digital signal is already pretty impressive, HD really does take it to the next level with HD picture quality up to five times more detailed than standard TV. This is because the picture is made up of 720 or 1028 optical lines rather than the 576 of conventional television and the gaps between pixels are smaller, which all translates for the layman into a far sharper image. This is accompanied by Dolby Digital surround sound. All good news for viewers, but not so good for TV stars whose every wrinkle and grey hair will now far more visible.
To view HD you need a HD ready television set, a digital service provider and a HD set top box. If you are on a budget there are basic HD ready TVs available for about £130 and if you have more money to burn top of the market televisions can cost more like £1,500.
There are currently three HD service providers in the UK, Freesat, Virgin Media and Sky Digital. It is important to remember that HDTV is still very new in the UK and while the amount of HD programming available is increasing all the time it is still very limited compared to ordinary television. Currently, Sky Digital is by far the best in terms of the amount of programming available with 26 HD dedicated channels such as 4 sports channels which regularly show premiership matches, 9 movie channels, Channel 4 HD and BBC HD. Sky charge £75 for their set top box as well as £10 a month on top of a regular Sky digital subscription.
Virgin’s v+ box will set you back £99 and costs £5 a month with a virgin phone line. Unlike Sky, Virgin only has one dedicated HD channel, BBC HD, but it does have a selection of on demand HD programmes. The cheapest option and unfortunately therefore the least useful is Freesat which as the name suggests doesn’t require a subscription, but it’s not as simple as they would have you believe. You must either purchase a set-top box or Freesat HDTV television from one of their approved retailers - John Lewis, Argos, Comet and Currys – a set top box will cost upwards of £50, or a Freesat television over £900 and you must also pay for a satellite dish to be installed if you don’t have one already, this usually costs around £80. At the moment freesat only offers limited HDTV programming from ITV and BBC.
If you are prepared to hang back for a while Ofcom has said that HD TV should be available on Freeview by the end of next year and the BBC, ITV and Channel 4 are all expected to be broadcasting much more HD television by that time.
Realistically, anybody without a Sky subscription would be better waiting for a year or so when you are likely to pay less for the appropriate equipment and get more programmes for your money.






